Flair ‘s boys’ brands will go flicking crazy this autumn with a Proflix flipbook campaign for both GX Racers and Gormiti in key DC Thomson titles - Beano Max and Dandy Xtreme.

The Proflix flipbook is a cult new collectable that is to have its own retail launch this autumn with the football club inspired Autograph Edition.  DC Thomson has invested heavily in the concept with a series of Beano editions in September and is furthering the collectable craze by partnering with Flair and circulating GX Racer and Gormiti Proflix Flip Books in the following weeks.

GX Racers if the first to get the Proflix treatment and is to benefit from another exclusive, the first ever 3D edition which will literally see the new track car brand launched in animated action from the Proflix pages. Nearly 100K of the GX Racers 3D Proflix will be inserted in a special 3D edition of Beano Max in mid September that comes complete with 3D Glasses for the reader.

Claire Powley, Product Manager for GX Racers commented: “We are incredibly excited about this promotional campaign, Proflix is the ideal way to demonstrate the brand to the target age group, the video action will show the fast action nature of the brand perfectly and there are 20 pages of product information on the rear. To couple this with being the first 3D Proflix to be produced is a real scoop.

The new Gormiti Animated series will also be captured in a Proflix Flipbook and circulated with Dandy Xtreme in early October - perfect timing for the launch of the new TV series. Once again a video clip will be shown on one side whilst the rear of each of the 20 pages will show product information.

Lindsay Hardy, Marketing Director, for Flair commented. “Both campaigns are perfectly timed for the brands and are to be coupled with editorial features in the magazines which in themselves have the perfect audience for the brands.  What’s more, Proflix flipbooks in themselves are highly collectable ensuring that brand awareness is retained for a longer period.”